TY  - THES
N1  - Pembimbing: Dr. H. Darmawan S.Pd.,M.AB., CFRM
ID  - digilib59419
UR  - https://digilib.uin-suka.ac.id/id/eprint/59419/
A1  - Nabilah Nur Mahdiyya, NIM.: 20208012002
Y1  - 2023/05/30/
N2  - This study examines the effect of product, location, people and brand awareness
on the decision of MSME customers to become customers at Islamic Banks which
are moderated by Sharia Compliance. This research is a comparative causal
research with a deductive paradigm quantitative approach with a total sample of
134 samples. The data analysis technique used is Structural Equation Modeling
and Partial Least Square (SEM-PLS) with the help of the Smart-PLS 3.3.3
application analysis tool. The results of this study indicate that products and
people have a positive influence on the decisions of MSME customers to become
customers at Islamic Banks. Meanwhile, location and brand awareness do not
have a positive influence on the decisions of MSME customers to become
customers in Islamic Banks, and Sharia Compliance does not moderate the
influence of products, people and brand awareness on the decisions of MSME
customers to become customers in Islamic Banks.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - UMKM
KW  -  Marketing Mix
KW  -  Produk
KW  -  Lokasi
KW  -  People
KW  -  Brand Awareness
KW  - 
Kepatuhan Syariah
M1  - skripsi
TI  - DETERMINAN KEPUTUSAN NASABAH PELAKU UMKM UNTUK MENJADI NASABAH BANK SYARIAH DI MODERASI OLEH KEPATUHAN SYARIAH
AV  - restricted
EP  - 116
ER  -