eprintid: 59454
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/05/94/54
datestamp: 2023-07-04 01:58:33
lastmod: 2023-07-04 01:58:33
status_changed: 2023-07-04 01:58:33
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Irfan Rauzan Mursyida, NIM.: 19107030120
title: MARKETING MIX PONDOK PESANTREN DALAM MEMBANGUN  BRAND IMAGE (STUDI DESKRIPTIF KUALITATIF PADA PONDOK PESANTREN FAJRUL AMANAH BOGOR)
ispublished: pub
subjects: kom_pen
subjects: pen_isl
divisions: jur_ikom
full_text_status: restricted
keywords: Marketing Mix, Boarding School, Brand Image
note: Pembimbing: Handini, M.Ikom
abstract: Pondok Pesantren is a boarding school-based religious education institution that prioritizes the spread of Islamic knowledge, scientific ethics and the formation of individuals who are ready to plunge into society. The new Islamic boarding school in question is the Fajrul Amanah Islamic Boarding School, Gunung Putri District, Bogor Regency. In the marketing aspect of the new Islamic boarding school, it is hoped that the Islamic boarding school will be able to compete and build the Islamic boarding school brand image. The method used is a qualitative descriptive approach using the 7P Marketing Mix concept. From the results obtained in this study, it is suggested that the use of marketing mix can be studied by the Fajrul Amanah Islamic Boarding School in Bogor by carrying out periodic development so that it can be effective and optimal in building brand image.
date: 2023-05-12
date_type: published
pages: 103
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Irfan Rauzan Mursyida, NIM.: 19107030120  (2023) MARKETING MIX PONDOK PESANTREN DALAM MEMBANGUN BRAND IMAGE (STUDI DESKRIPTIF KUALITATIF PADA PONDOK PESANTREN FAJRUL AMANAH BOGOR).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/59454/1/19107030120_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/59454/2/19107030120_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf