%A NIM.: 19107030125 Zahra Shafira
%O Pembimbing: H. Dr. Bono Setyo, M.Si.
%T MANAJEMEN KRISIS PADA WEDDING ORGANIZER DALAM MENJAGA REPUTASI PERUSAHAAN MASA DAN PASCA PANDEMI COVID-19 (Studi Deskriptif Kualitatif pada Alunan Wedding Planner)
%X March 2020 Indonesia experienced a non-natural disaster caused by the covid-19 virus. The covid-19 virus has a significant impact on all sectors of society, especially the economic sector. Alunan Wedding Planner is one of the Wedding Organizers that experienced a crisis due to the covid-19 pandemic such as a decrease in the number of consumers, lack of work control due to work from home which resulted in employee layoffs, company credibility was tested due to changing government regulations, client and family dynamics, and cooperation vendors have rigid management. The purpose of this study is to determine and analyze the crisis management carried out by Alunan Wedding Planner in maintaining the company's reputation during and after the covid-19 pandemic. This research uses Rhenald Kasali's crisis management strategy and Charles J. Fombrun's reputation value factor. The research method in this research is descriptive qualitative using data collection methods, namely interviews, observation, and documentation. The results showed that there are five crisis management strategies carried out by Alunan Wedding Planner to overcome the crisis, namely crisis identification, crisis analysis, crisis isolation, strategy choice, and control program. Also, it has reputation value factors, namely credibility, trust, reliability, and social responsibility. This can be proven by Alunan Wedding Planner experiencing an increase in the number of consumers during the pandemic and after so that it can maintain the company's reputation.
%K Covid-19; crisis management; alunan wedding planner; reputation
%D 2023
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib59551