TY  - THES
N1  - Pembimbing: Mokhamad Mahfudz, S.Sos.I. M.Si.
ID  - digilib59597
UR  - https://digilib.uin-suka.ac.id/id/eprint/59597/
A1  - Faisal Okta Firnandito, NIM.: 19107030035
Y1  - 2023/05/11/
N2  - Advertisement is a communication model that can reach the public widely. Currently, advertising can be done on new media. One form of new media is YouTube. YouTube is a video sharing community. One YouTube ad is the Hyundai Stargazer ad version "New Star Family". According to the official website, Hyundai is an automotive company from South Korea. One of Hyundai's products is the Hyundai Stargazer. Hyundai Stargazer is a passenger car with a capacity of 7 people (LMPV). In the Hyundai ad, there are several elements of family harmony. Harmonious comes from the word harmony, which means bound in a harmonious or suitable way. Harmony is often associated with family. A harmonious family itself has the meaning of a household decorated with peace, tranquility, affection, offspring, sacrifice, complementing, perfecting, helping each other and working together. This encouraged researchers to analyze the family harmony contained in the Hyundai Stargazer ad. This research uses qualitative and descriptive analysis methods and uses Roland Barthes' semiotics theory with Denotation, Connotation, Myth analysis. The data collection methods used were observation, documentation and literature study. This research concludes that the advertisement aims to convey that good communication is needed within the family to achieve family harmony.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - advertisement; YouTube; harmonious; semiotics; Roland Barthes
M1  - skripsi
TI  - REPRESENTASI KEHARMONISAN KELUARGA PADA IKLAN YOUTUBE DALAM PERSPEKTIF INTEGRASI INTERKONEKSI
(Analisis Semiotika Roland Barthes dalam Iklan Hyundai Stargazer Versi ?Bintang Baru Keluarga?)
AV  - public
EP  - 105
ER  -