%0 Thesis
%9 Masters
%A Siti Nafi’atul Ummah, NIM.: 16730044
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2023
%F digilib:59743
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K gamification; Shopee Tanam; humanization; liberation; transcendence
%P 255
%T MAKNA KOMUNIKASI PROFETIK DALAM GAMIFIKASI (Studi Fenomenologi Terhadap Pengguna Gamifikasi Shopee Tanam pada Masa Pandemi Covid-19)
%U https://digilib.uin-suka.ac.id/id/eprint/59743/
%X This research is focused on the meaning of Shopee Tanam gamification users during the Covid-19 pandemic. This research is motivated by the scarcity of marketing strategies that put forward the practice of prophetic communication so that there is a moral and moral decline that ignores transcendent values. The purpose of this study is to find out how the meaning of Prophetic Communication in Shopee Tanam gamification during the Covid-19 pandemic is. To analyze this phenomenon, the researcher uses the Theory of Prophetic Communication by Iswandi Syahputra and Gamification Elements by Eisingerich. The researcher uses a qualitative method with a phenomenological approach which aims to reveal the meaning of one 's experience. Collecting data in this study by means of interviews, observations and documentation. The subjects in this study were Shopee Tanam gamification users. Meanwhile, the data analysis technique in this research is Epoch, Horizonalization, Textural description, structural description, and essential invariant structure. The results show that the strategy gamification implemented by Shopee Indonesia through the Shopee Tanam game has been implemented well through six elements, namely social interaction, sense of control, goals, progress tracking, rewards, and prompts. The meanings that emerge from the subject of this research are high social solidarity, increased self-welfare in the midst of a pandemic, and the actions of hablu minannas which are integrated with hablu minallah. As a result, Shopee Tanam Gamification contains the values of Prophetic Communication that are in line with Humanization, Liberation, and Transcendence.
%Z Pembimbing; Dr. Rama Kertamukti, M.Sn.