eprintid: 60048
rev_number: 9
eprint_status: archive
userid: 12253
dir: disk0/00/06/00/48
datestamp: 2023-08-14 06:13:48
lastmod: 2023-08-14 06:13:48
status_changed: 2023-08-14 06:13:48
type: article
metadata_visibility: show
creators_name: Syahrul Fauzi, -
creators_name: Edy Yusuf Nur Samsu Santosa, -
creators_name: Nidaul Fajrin, -
title: Marketing Mix under education strategy program with Enhancing Student Admission
ispublished: pub
subjects: pdk
divisions: ejour
full_text_status: public
keywords: Marketing mix strategy, student admission, marketing of educational services
abstract: Schools carry out various marketing strategies for educational services to attract public interest. The marketing mix strategy is one of the most successful strategies applied to schools. This article examines and describes the strategy of Madrasah Ibditadiyah PUI Banjarsari, Ciamis, West Java, in marketing the education it provides. This research is field research with a qualitative approach. The data collection techniques are observation and interviews with selected sources by purposive sampling. The validity of the data was validated using triangulation of sources and techniques. The data was analyzed using interactive analysis techniques. The results show that Madrasah Ibtidaiyah PUI Kaum Banjarsari, Ciamis, West Java, use a marketing mix strategy to offer their institutions to the public, providing products; price; educators and education staff; location; facilities and infrastructure; process; and promotion. In student admission, they apply five standards to prospective students: objectivity, transparency, accountability, non-discriminatory, and competitive. Each madrasa needs to provide a standard for the input of students it receives to maintain the quality of its educational process.
date_type: published
publication: Journal of Islamic Education Management Research
volume: 1
number: 1
publisher: The department of Islamic Education Management, Faculty of Tarbiyah and Education, UIN Sunan Kalijaga Yogyakarta
pagerange: 1-13
refereed: TRUE
citation:   Syahrul Fauzi, - and Edy Yusuf Nur Samsu Santosa, - and Nidaul Fajrin, -   Marketing Mix under education strategy program with Enhancing Student Admission.  Journal of Islamic Education Management Research, 1 (1).  pp. 1-13.      
document_url: https://digilib.uin-suka.ac.id/id/eprint/60048/1/Marketing%20Mix%20under%20education%20strategy%20program%20with%20Enhancing%20Student%20Admission.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/60048/2/surat-surat-pernyataan1691992839.pdf