%0 Thesis
%9 Skripsi
%A Rizquna Nafi’ Fitrianto, NIM.: 19102010001
%B FAKULTAS DAKWAH DAN KOMUNIKASI
%D 2023
%F digilib:60158
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Perubahan Logo Halal, Semiotika Charles Sanders Pierce, Analisis  Logo
%P 90
%T MAKNA PERUBAHAN LOGO “HALAL” INDONESIA (ANALISIS SEMIOTIKA CHARLES SANDERS PIERCE)
%U https://digilib.uin-suka.ac.id/id/eprint/60158/
%X Logo is a form of visual communication in which the logo can describe the visual  identity of a product, the purpose of making a logo is as an identity and a characteristic to  be easily remembered by the public. The Halal logo is a logo that is very important for the  Muslim community. Because having a halal logo on a product will ensure that the product  has passed the halal certification test. In terms of granting halal certification through  several stages that will be carried out by the Ministry of Religion's BPJPH. This change in  the halal logo also raises several assumptions from various parties because of its shape  which resembles a wayang mountain.  This research wants to know the meaning behind the change in the Indonesian  halal logo. This study uses a qualitative descriptive method with a semiotic approach  belonging to Charles Sanders Pierce who is famous for his trichotomous triad, namely  representation, object, and interpretant. Data collection techniques were carried out by  interviews and documentation. After the data has been collected, it is analyzed using  Charles Sanders Pierce's semiotic approach to then draw conclusions.  The background to the change in the halal logo was the transfer of authority from  the MUI to the Ministry of Religion's BPJPH. The selection of the latest halal logo also  does not intend to carry a cultural theme, namely a shape resembling a mountain of  wayang. From the research that has been carried out, based on an analysis of Charles  Sanders Pierce's semiotic theory, the halal logo belonging to the Ministry of Religion's  BPJPH contains meaning about the life of a believing human being. By visualizing the  shape of a pyramid that resembles a mountain of wayang, wrapped in purple, it means that  the higher the knowledge and the older the age, the more conical humans must be, or get  closer to the Creator. In real life, the halal logo is a social convention.
%Z Pembimbing: Khoiro Ummatin, S.Ag., M.Si