@phdthesis{digilib60168,
           month = {August},
           title = {PENGELOLAAN KONTEN MEDIA SOSIAL PADA AKUN INSTAGRAM @almunawwir\_com SEBAGAI SARANA DAKWAH},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 19102010036 Fina Triana Aprilia},
            year = {2023},
            note = {Pembimbing: Dr. H. M. Kholili, M.Si.},
        keywords = {Pengelolaan Konten, Media Sosial, Instagram, Dakwah},
             url = {https://digilib.uin-suka.ac.id/id/eprint/60168/},
        abstract = {The use of Instagram social media as a means of preaching can now be an
alternative for spreading da'wah messages with a wider reach as well. PP Al-Munawwir
Krapyak also used this potential by opening an Instagram account @almunawwir\_com.
However, the wide reach of Instagram social media raises the diversity of da'wah
targets, so it is necessary to manage social media content so that the da'wah message to
be conveyed is more directed and on target. For this reason, researchers want to know
how to manage da'wah content on the Instagram account @almunawwir\_com.
This study uses a qualitative method with a descriptive approach. The object of
this research is content management on the Instagram account @almunawwir\_com as
a means of da'wah. The theory used to explore how content is managed, the author uses
the theory of The Circular Model of SoMe from Regina Luttrell. The research data were
obtained from interviews, observations, and documentation.
The results of the research show that @almunawwir\_com is at stage share
Haven't done detailed audience mapping yet. for stage optimize @almunawwir\_com
has not been consistent in monitoring the conversations taking place among its
audience. At stagemanage @almunawwir\_com has not optimized the process of
monitoring and interacting in real time with the audience. Finally, at the engage stage,
@almunawwir\_com has collaborated with external parties to collaborate in creating
da'wah content.}
}