%0 Thesis
%9 Skripsi
%A Himas Antin Tawakal, NIM.: 19102010060
%B FAKULTAS DAKWAH DAN KOMUNIKASI
%D 2023
%F digilib:60176
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Internalisasi, Tagline, UIN Sunan Kalijaga Yogyakarta, Humas, Website.
%P 96
%T MANIFESTASI TAGLINE “UIN SUKA UNTUK BANGSA, UIN SUKA MENDUNIA” OLEH HUMAS PADA PEMBERITAAN DI WEBSITE UIN SUNAN KALIJAGA YOGYAKARTA (STUDI PEMBERITAAN HUMAS UIN SUNAN KALIJAGA YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/60176/
%X "UIN Suka untuk Bangsa, UIN Suka Mendunia" is the tagline of UIN Sunan Kalijaga Yogyakarta. The tagline is the hope, goal, and promotional media of UIN Sunan Kalijaga Yogyakarta to the public, which hopefully can penetrate and be embedded in the personality of the reader. Through Public Relations, the tagline can be packaged and conveyed to the public through various online and offline media, especially on the main media of the institution's website. Before publishing it, Public Relations needs to understand and internalise the tagline "UIN Suka untuk Bangsa, UIN Suka Mendunia" in the news on the UIN Sunan Kalijaga Yogyakarta website. This research aims to find out how the process of internalising the tagline "UIN Suka untuk Bangsa, UIN Suka Mendunia" in the news on the website of UIN Sunan Kalijaga Yogyakarta. This research is a qualitative research with a descriptive qualitative approach. This research uses internalisation theory, tagline theory, new media theory, and public relations theory. Data were obtained using interview, observation, and documentation techniques. The results revealed the process of internalisation of the tagline "UIN Suka untuk Bangsa, UIN Suka Mendunia" on the news on the website by the Public Relations of UIN Sunan Kalijaga Yogyakarta through the process of transformation, transaction, and transinternalisation. The transformation process begins when public relations is introduced to the tagline "UIN Suka untuk Bangsa, UIN Suka Mendunia" by Rector Prof. Al Makin who then invites all students, academicians, and employees to echo and achieve it. Public Relations understands the tagline by aligning the tagline's objectives with the UIN Sunan Kalijaga Business Strategic Plan 2020-2024 Period. The transaction process where UIN Sunan Kalijaga Public Relations makes strategies and concepts in the creation and responsibility of publications by containing the tagline "UIN Suka untuk Bangsa, UIN Suka Mendunia". News is conceptualised by focusing on national news, namely news that leads to: student/academic achievements, national/international programmes, national / international cooperation owned by UIN Sunan Kalijaga Yogyakarta. Transinternalisation where the tagline "UIN Suka untuk Bangsa, UIN Suka Mendunia" is used as a guideline in carrying out the duties and responsibilities of public relations in publishing news. Evidence of internalisation is contained in the news that has been published on the UIN Sunan Kalijaga Yogyakarta website.
%Z Pembimbing: Muhammad Lutfi Habibi, M.A.