@mastersthesis{digilib60293,
           month = {August},
           title = {DIFUSI INOVASI SMART FARM AND GARDEN DALAM UPAYA MENCIPTAKAN KETAHANAN PANGAN PADA MASYARAKAT PAGERGUNUNG, BANTUL},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 21202011012 Baidawi},
            year = {2023},
            note = {Pembimbing: Dr. Pajar Hatma Indra Jaya, M.Si},
        keywords = {Pangan, Difusi Inovasi, Saluran Komunikasi, Kiai, Smart Farm and
Garden.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/60293/},
        abstract = {The limitations of farmers using cropping systems using old patterns have resulted in suboptimal
agricultural yields so that food security is not achieved. So far, the farming culture tends
to be conservative and difficult to accept change, including the farming system used. Even though
innovation and changes to agricultural systems are important to build superior agriculture. It takes
a way to communicate innovation so that it can be accepted by society. Development
communication is one way to see how a new system is communicated to the public. One of the
new systems found to maintain food security is the smart farm and garden system. This system is
a new cropping system created by the Ministry of Agriculture. This farming system was initially
considered strange because to increase agricultural productivity it was instead carried out with a
spaced cropping system. However, in the process, the innovation was accepted by the majority of
Pagergunung farmers. This pattern was spread by kiai Heri Kuswanto as the leader of the Lintang
Songo Bantul Islamic boarding school.
The researcher aims to find out how the process of dissemination and the results of
implementing the smart farm and garden innovation in an effort to create food security in the
people of Pagergunung, Bantul. To answer this research selected qualitative research methods.
Data were collected by observation, interview and documentation methods. A total of 16 farmers
were taken as informants, which included 13 farmers who adopted the smart farm and garden and
3 farmers who still refused the smart farm and garden system in Pagergunung Hamlet, Bantul.
The results showed that the process of disseminating the planting system innovation until
it was accepted by the community in Pagergunung used 5 stages, namely 1). knowledge stage, 2).
persuasion stage, 3). decision stage, 4). implementation stage, and 5). confirmation stage. This
stage is exactly the same as Rogers' diffusion of innovation theory. The most important stage
related to acceptance and rejection is the knowledge stage, namely the stage of how the
communicator conveys new knowledge to the communicant. In the Pagergunung case, this was
done through three channels, namely interpersonal communication, social media, and social
relations. This channel is different from Rogers' concept, the difference in social media is not
limited to informing messages but as an educational tool so that they want to adopt innovation by
influencing attitudes, instilling values and creating community emotions. Regarding the results of
implementing the smart farm and garden innovation, it shows that 13 Pagergunung farmers
adopted it, while 3 farmers rejected the smart farm and garden innovation. The difference in the
results of this response occurs because each farmer adopting or rejecting the innovation has its
own views in considering the advantages and disadvantages of the smart farm and garden
innovation.}
}