Rezaldy Nurul Arobby, NIM.: 16820132 (2023) ANALYSIS OF THE INFLUENCE OF BRAND IDENTITY ON BRAND LOYALTY THROUGH BRAND TRUST AND ISLAMIC BRANDING AS INTERVENING VARIABLES (CASE STUDY ON CUSTOMERS OF BANK MUAMALAT INDONESIA IN THE SPECIAL REGION OF YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.