TY  - THES
N1  - Pembimbing: Dr. Joko Setyono, S.E, M.Si
ID  - digilib60328
UR  - https://digilib.uin-suka.ac.id/id/eprint/60328/
A1  - Sri Wulandari, NIM.: 16820136
Y1  - 2023/08/15/
N2  - This study aims to determine the effect of E-SevQual on Positive E-WOM in mediating E-Customer Satisfaction case studies on m-banking users of Islamic banks in Yogyakarta. The sample in this study amounted to 100 people. The sampling technique is a simple random sample. This research is a descriptive research with a quantitative approach. The results showed that the results of the E-Servqual test had a positive and significant effect on positive E-WOM, E-Servqual had a positive and significant effect on E-Customer Satisfaction, E-Customer Satisfaction had a positive and significant effect on positive E-WOM and E-Servqual had an effect positive and significant impact on positive E-WOM mediated by E-Customer Satisfaction in Islamic bank m-banking users in Yogyakarta.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - E-Servqual
KW  -  Positive E-WOM
KW  -  E- Customer Satisfaction
M1  - skripsi
TI  - MEMBANGUN POSITIVE E-WOM MELALUI E-SERVQUAL DIMEDIASI E- CUSTOMER SATISFACTION (STUDI KASUS PADA PENGGUNA M-BANKING BANK SYARIAH DI YOGYAKARTA)
AV  - restricted
EP  - 114
ER  -