TY  - THES
N1  - Pembimbing: Alex Fahrur Riza, SE., M.Sc., CMA
ID  - digilib60581
UR  - https://digilib.uin-suka.ac.id/id/eprint/60581/
A1  - Dewi Amalia Daud, NIM.: 19108020067
Y1  - 2023/07/31/
N2  - This study aims to examine the effect of Brand Awareness, Brand
Association, Perceived Quality, Brand Loyalty, Social Media Marketing on Bank
Syariah Indonesia's Instagram Followers Brand Equity. This research method is a
quantitative method with the PLS-SEM analysis model with the help of the
SmartPLS 3.2.9 analysis tool. The population of this research is Bank Syariah
Indonesia's Instagram Followers with a sample of 122 people using a purposive
sampling method. The results of this study indicate that Perceived Quality and
Brand Loyalty have an effect on the Brand Equity of Bank Syariah Indonesia's
Instagram Followers. Meanwhile, Brand Awareness, Brand Association, and
Social Media Marketing have no effect on Brand Equity of Bank Syariah Indonesia
Instagram Followers.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Kesadaran Merek
KW  -  Asosiasi Merek
KW  -  Persepsi Kualitas
KW  -  Loyalitas
Merek
KW  -  Pemasaran Media Sosial
KW  -  Ekuitas Merek Perbankan
M1  - skripsi
TI  - EKUITAS MEREK FOLLOWERS INSTAGRAM BANK SYARIAH INDONESIA
AV  - restricted
EP  - 197
ER  -