eprintid: 60581
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/06/05/81
datestamp: 2023-10-02 07:35:22
lastmod: 2023-10-02 07:35:22
status_changed: 2023-10-02 07:35:22
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Dewi Amalia Daud, NIM.: 19108020067
title: EKUITAS MEREK FOLLOWERS INSTAGRAM BANK SYARIAH INDONESIA
ispublished: pub
subjects: ms
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Kesadaran Merek, Asosiasi Merek, Persepsi Kualitas, Loyalitas
Merek, Pemasaran Media Sosial, Ekuitas Merek Perbankan
note: Pembimbing: Alex Fahrur Riza, SE., M.Sc., CMA
abstract: This study aims to examine the effect of Brand Awareness, Brand
Association, Perceived Quality, Brand Loyalty, Social Media Marketing on Bank
Syariah Indonesia's Instagram Followers Brand Equity. This research method is a
quantitative method with the PLS-SEM analysis model with the help of the
SmartPLS 3.2.9 analysis tool. The population of this research is Bank Syariah
Indonesia's Instagram Followers with a sample of 122 people using a purposive
sampling method. The results of this study indicate that Perceived Quality and
Brand Loyalty have an effect on the Brand Equity of Bank Syariah Indonesia's
Instagram Followers. Meanwhile, Brand Awareness, Brand Association, and
Social Media Marketing have no effect on Brand Equity of Bank Syariah Indonesia
Instagram Followers.
date: 2023-07-31
date_type: published
pages: 197
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Dewi Amalia Daud, NIM.: 19108020067  (2023) EKUITAS MEREK FOLLOWERS INSTAGRAM BANK SYARIAH INDONESIA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/60581/1/19108020067_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/60581/2/19108020067_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf