@phdthesis{digilib60585,
           month = {August},
           title = {PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY DIMEDIASI OLEH E-SATISFACTION DAN DIMODERASI OLEH PERCEIVED VALUE PADA NASABAH PENGGUNA MOBILE BANKING SYARIAH DI YOGYAKARTA},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 19108020078 Fitriani},
            year = {2023},
            note = {Pembimbing: Dr. Joko Setyono, SE., M.Si.},
        keywords = {Mobile Banking Syariah, E-Service Quality, E-Trust, E-Loyalty, E-Satisfaction, Perceived Value},
             url = {https://digilib.uin-suka.ac.id/id/eprint/60585/},
        abstract = {This study aims to examine the effect of E-Service Quality, E-Trust, E-Satisfaction on E-Loyalty of customers who use Mobile Banking in Yogyakarta. In addition to testing the direct effect of E-Loyalty, this study will also examine the indirect effect of E-Service Quality and E-Trust on E-Loyalty through E-Satisfaction of customers who use Islamic Mobile Banking in Yogyakarta. In addition, in this study there is also a variable Verceived Value as a moderating variable between the effect of E-Satisfaction on E-Loyalty. The sample in this study was 137 customers using Islamic Mobile Banking in Yogyakarta. This study uses a quantitative method with the PLS-SEM analysis model with the help of the SmartPLS 4.0 analysis tool. The results showed that E-Service Quality and E-Trust had no direct effect on E-Loyalty, E-Satisfaction had a direct effect on E-Loyalty. Then, E-Service Quality, E-Trust has a direct effect on E-Satisfaction. Furthermore, indirectly E-Service Quality and E-Trust influence E-loyalty through E-Satisfaction, Perceived Value cannot moderate the effect of E-Satisfaction on E-Loyalty.}
}