TY  - THES
N1  - Pembimbing: Dr. Joko Setyono, SE., M.Si.
ID  - digilib60585
UR  - https://digilib.uin-suka.ac.id/id/eprint/60585/
A1  - Fitriani, NIM.: 19108020078
Y1  - 2023/08/15/
N2  - This study aims to examine the effect of E-Service Quality, E-Trust, E-Satisfaction on E-Loyalty of customers who use Mobile Banking in Yogyakarta. In addition to testing the direct effect of E-Loyalty, this study will also examine the indirect effect of E-Service Quality and E-Trust on E-Loyalty through E-Satisfaction of customers who use Islamic Mobile Banking in Yogyakarta. In addition, in this study there is also a variable Verceived Value as a moderating variable between the effect of E-Satisfaction on E-Loyalty. The sample in this study was 137 customers using Islamic Mobile Banking in Yogyakarta. This study uses a quantitative method with the PLS-SEM analysis model with the help of the SmartPLS 4.0 analysis tool. The results showed that E-Service Quality and E-Trust had no direct effect on E-Loyalty, E-Satisfaction had a direct effect on E-Loyalty. Then, E-Service Quality, E-Trust has a direct effect on E-Satisfaction. Furthermore, indirectly E-Service Quality and E-Trust influence E-loyalty through E-Satisfaction, Perceived Value cannot moderate the effect of E-Satisfaction on E-Loyalty.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Mobile Banking Syariah
KW  -  E-Service Quality
KW  -  E-Trust
KW  -  E-Loyalty
KW  -  E-Satisfaction
KW  -  Perceived Value
M1  - skripsi
TI  - PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY DIMEDIASI OLEH E-SATISFACTION DAN DIMODERASI OLEH PERCEIVED VALUE PADA NASABAH PENGGUNA MOBILE BANKING SYARIAH DI YOGYAKARTA
AV  - restricted
EP  - 235
ER  -