%A NIM.: 19108020078 Fitriani
%O Pembimbing: Dr. Joko Setyono, SE., M.Si.
%T PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY DIMEDIASI OLEH E-SATISFACTION DAN DIMODERASI OLEH PERCEIVED VALUE PADA NASABAH PENGGUNA MOBILE BANKING SYARIAH DI YOGYAKARTA
%X This study aims to examine the effect of E-Service Quality, E-Trust, E-Satisfaction on E-Loyalty of customers who use Mobile Banking in Yogyakarta. In addition to testing the direct effect of E-Loyalty, this study will also examine the indirect effect of E-Service Quality and E-Trust on E-Loyalty through E-Satisfaction of customers who use Islamic Mobile Banking in Yogyakarta. In addition, in this study there is also a variable Verceived Value as a moderating variable between the effect of E-Satisfaction on E-Loyalty. The sample in this study was 137 customers using Islamic Mobile Banking in Yogyakarta. This study uses a quantitative method with the PLS-SEM analysis model with the help of the SmartPLS 4.0 analysis tool. The results showed that E-Service Quality and E-Trust had no direct effect on E-Loyalty, E-Satisfaction had a direct effect on E-Loyalty. Then, E-Service Quality, E-Trust has a direct effect on E-Satisfaction. Furthermore, indirectly E-Service Quality and E-Trust influence E-loyalty through E-Satisfaction, Perceived Value cannot moderate the effect of E-Satisfaction on E-Loyalty.
%K Mobile Banking Syariah, E-Service Quality, E-Trust, E-Loyalty, E-Satisfaction, Perceived Value
%D 2023
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib60585