relation: https://digilib.uin-suka.ac.id/id/eprint/60601/
title: ANALISA EPIC MODEL : EFEKTIFITAS INSTAGRAM @LIFEWITHBSI SEBAGAI MEDIA PROMOSI DAN PENGARUHNYA TERHADAP MINAT MENGGUNAKAN PRODUK BSI
creator: Rizckyensa Nurul Manthikka, NIM.: 19108020091
subject: Media Sosial
subject: Perbankan Syariah
description: This study aims to examine the effectiveness of BSI Instagram promotional  media (@lifewithbsi) on the dimensions of empathy, persuasion, impact and  communication and their affect on the intention to use the product. This research used  two analytical methods, firstly, quantitative method with multiple linear regression  analysis using the IBM SPSS version 26 analysis tool. Secondly the effectiveness  analysis method with the EPIC model developed by AC Nielsen. The population of  this research is Instagram followers @lifewithbsi. The sample used was 130  respondents with a purposive sampling method. The research data used is primary  data, which is obtained from the results of collecting questionnaires which are  distributed on social media. The results of this research show that Instagram  @lifewithbsi is effective as a promotional medium on the dimensions of empathy,  persuassion, impact and communication, the communication dimension has the  greatest level of effectiveness. Furthermore, the dimensions of empathy, persuasion  and communication have an effect on followers' intention in using Bank Syariah  Indonesia products, while the impact dimension has not effect.
date: 2023-07-18
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/60601/1/19108020091_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/60601/2/19108020091_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Rizckyensa Nurul Manthikka, NIM.: 19108020091  (2023) ANALISA EPIC MODEL : EFEKTIFITAS INSTAGRAM @LIFEWITHBSI SEBAGAI MEDIA PROMOSI DAN PENGARUHNYA TERHADAP MINAT MENGGUNAKAN PRODUK BSI.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.