eprintid: 60634
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/06/34
datestamp: 2023-09-26 04:28:03
lastmod: 2023-09-26 04:28:03
status_changed: 2023-09-26 04:28:03
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Muhammad Arinalhaq, NIM.: 19108030098
title: PENGARUH LITERASI KEUANGAN SYARIAH, DIGITAL MARKETING, DAN KEMAMPUAN PENGELOLAAN KEUANGAN SYARIAH TERHADAP KINERJA UMKM COFFEESHOP YOGYAKARTA TAHUN 2023
ispublished: pub
subjects: mks
divisions: jur_mks
full_text_status: restricted
keywords: Literasi Keuangan Syariah, Digital Marketing, Pengelolaan 
Keuangan Syariah,  Partial Least Square (Pls), Inner Model, Outer Model.
note: Pembimbing: Furqonul haq, S.E.I., M.E.I
abstract: Coffee culture in Indonesia is increasing, especially after the COVID 19 pandemic. This has led to increased interest in MSMEs in the food and beverage sector of the coffeeshop sub-sector. Business owners or managers who have skills in finance and marketing are believed to be able to improve their business performance.  The purpose of this study is to investigate the effect of Islamic financial literacy, digital marketing, and Islamic financial management on the performance of MSMEs. This quantitative research uses primary data with data collection methods, namely questionnaires with Likert scale measurements. The sample in this study were SMEs totaling 112 respondents. The data analysis method is SEM-PLS using SmartPLS software version 4. From the results of the inner and outer model analysis, it was found that there was a significant positive effect on Islamic financial literacy and digital marketing. Meanwhile, financial management has an insignificant effect on the performance of MSMEs.
date: 2023-08-18
date_type: published
pages: 113
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU TARBIYAH DAN KEGURUAN
thesis_type: skripsi
thesis_name: other
citation:   Muhammad Arinalhaq, NIM.: 19108030098  (2023) PENGARUH LITERASI KEUANGAN SYARIAH, DIGITAL MARKETING, DAN KEMAMPUAN PENGELOLAAN KEUANGAN SYARIAH TERHADAP KINERJA UMKM COFFEESHOP YOGYAKARTA TAHUN 2023.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/60634/1/19108030098_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/60634/2/19108030098_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf