eprintid: 60765
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/07/65
datestamp: 2023-10-23 01:37:38
lastmod: 2023-10-23 01:37:38
status_changed: 2023-10-23 01:37:38
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Chiguita Melyana Putri, NIM.: 16730069
title: PENGARUH BRAND AMBASSADOR BOYBAND NCT DREAM  TERHADAP KEPUTUSAN PEMBELIAN MIE LEMONILO  (ANALISIS REGRESI SEDERHANA PADA PENGGEMAR BOYBAND  NCT DREAM DI YOGYAKARTA)
ispublished: pub
subjects: kom_sos
divisions: jur_ikom
full_text_status: restricted
keywords: Brand Ambassador, Purchase Decisions, Fans
note: Pembimbing: Dra. Marfuah Sri Sanityastuti, M.Si.
abstract: Technological development impacts a company’s marketing of goods or services and requires a proper marketing strategy that customers prefer to its company products rather than others and buy consistently to them. Brand ambassador is used by companies to build up a trust of the company to promote its product and attract customers’ interest in purchase decisions.
This study uses a random sampling technique which takes data from 71 respondents who are NCT Dream fans and also live in Yogyakarta and Mie Lemonilo consumers. The researcher took the data using quantitative methods. The results of this study reveal that brand ambassadors influence small of purchase decision. The conclusion of the study indicates that independent variable X brand ambassador has a 14 % contribution effect on variable Y purchase decision, meanwhile the 86% is influenced by other factors.
date: 2023-06-23
date_type: published
pages: 97
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Chiguita Melyana Putri, NIM.: 16730069  (2023) PENGARUH BRAND AMBASSADOR BOYBAND NCT DREAM TERHADAP KEPUTUSAN PEMBELIAN MIE LEMONILO (ANALISIS REGRESI SEDERHANA PADA PENGGEMAR BOYBAND NCT DREAM DI YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/60765/1/16730069_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/60765/2/16730069_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf