eprintid: 60766
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/07/66
datestamp: 2023-10-23 01:37:43
lastmod: 2023-10-23 01:37:43
status_changed: 2023-10-23 01:37:43
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Abhinawa Fajputra Sumaryanto, NIM.: 16730080
title: PENGARUH PENGALAMAN MEREK  TERHADAP LOYALITAS MEREK IPHONE  (STUDI KUANTITATIF PADA OWNER GERAI SELULER DI  GERAI SELULER PLAZA SINGOSAREN SOLO)
ispublished: pub
subjects: komunikasi
divisions: jur_ikom
full_text_status: restricted
keywords: Brand Experience, Brand Loyalty, iPhone
note: Pembimbing: Drs. Siantari Rihartono, M.Si.
abstract: The development of Smartphones today is happening very quickly as it is driven by the development of technology and information which is also happening very quickly. Over time, consumers act irrationally and consumers often focus emotionally such as attraction to luxury goods, good feelings and getting recognition. Many people today do not care about rational reasons such as considering the price of an item as long as the ability of the item can support the needs of the community itself, such as iPhone products that are very popular in the market accompanied by high prices.
This research uses quantitative research methods. To describe the formulation of the problems in this study, researchers used the Theory of Reasoned Action (TRA) theory which took research data from 100 respondents who were visitors to the Electronic Center Plaza Singosaren Surakarta and users of iPhone products.
The results of this study reveal that brand experience is very influential on the brand loyalty of iPhone users at the Matahari Singosaren Surakarta Electronics Center. researchers can draw the conclusion that the independent variable x Brand Experience has a contribution effect of 64.6% on variable Y while the remaining 35.4% is influenced by other factors.
date: 2023-06-07
date_type: published
pages: 97
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Abhinawa Fajputra Sumaryanto, NIM.: 16730080  (2023) PENGARUH PENGALAMAN MEREK TERHADAP LOYALITAS MEREK IPHONE (STUDI KUANTITATIF PADA OWNER GERAI SELULER DI GERAI SELULER PLAZA SINGOSAREN SOLO).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/60766/1/16730080_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/60766/2/16730080_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf