%0 Thesis
%9 Skripsi
%A Ibnu Fajar Hidayat, NIM.: 17107030150
%B FAKULTAS SYARI’AH DAN HUKUM
%D 2023
%F digilib:62067
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K increasing using; online marketing; Jogjakita; Marketing Communication Strategy.
%P 134
%T DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN DALAM UPAYA MENINGKATKAN PENGGUNA APLIKASI JOGJAKITA
%U https://digilib.uin-suka.ac.id/id/eprint/62067/
%X The tight competition in the world of ride healing makes the Jogjakita application through digital marketing want to show its face, plus the Jogjakita application is a local application that wants to be better known by the public, especially in Yogyakarta. This research analyzes digital marketing as a marketing communication strategy to increase the use of the Jogjakita application. The research uses digital marketing theory proposed by Chaffey and Chadwick. The informant used in the research is Human Resource Development from Jogjakita. The research uses a descriptive qualitative approach with data collection methods through interviews, observation, documentation. The data was analyzed using data reduction, data presentation, and conclusion drawing. The research has results that Jogjakita applies digital marketing techniques such as 1) the use of SEO techniques to optimize the website, 2) the use of online public relations to maintain good relations with the audience using the Instagram and WhatsApp applications, 3) the use of online partnerships by cooperating with influencers to promote the Jogjakita application, 4) the use of interactive advertising through video sharing features, 5) the use of social media marketing through Instagram, Youtube and Tik Tok as online promotional media.
%Z Pembimbing: Gugun El Guyanie, S. HI., LL. M.