eprintid: 62131
rev_number: 11
eprint_status: archive
userid: 12243
dir: disk0/00/06/21/31
datestamp: 2023-11-08 06:54:59
lastmod: 2023-11-08 06:54:59
status_changed: 2023-11-08 06:54:59
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Lutfi Listiani, NIM.: 21208011046
title: DETERMINAN NASABAH MEMUTUSKAN MENGGUNAKAN ALADIN BANK DIGITAL SYARIAH
ispublished: pub
subjects: bp
subjects: eko_sya
divisions: ek_syarS-2
full_text_status: restricted
keywords: advertising, sales promotion, bank digital
note: Pembimbing: Prof. Dr. H. Syafiq Mahmadah H, M. Ag.
abstract: This research aims to identify customer determinants that influence their decisions in choosing to use Aladin Digital Syariah Bank. Data were collected through a survey using questionnaires distributed to 450 customers of Aladin Digital Syariah Bank. The method used was quantitative with cross-section data. The factors examined include Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Habit, Price Value, Personal Innovative, Facilitating Condition, Advertising, Sales Promotion, Personal Selling, Public Relations and Direct Marketing with Age and Profession as moderating variables. Sampling Technique of this research is purposive sampling, with using SEM by Smart PLS 4 Versions. The results of the analysis show that Effort Expectancy, Social Influence, Hedonic Motivation, Habit, Personal Selling, Sales Promotion, Direct Marketing, and Public Relations have a significant positive effect on customer decisions. Meanwhile, Performance Expectancy, Facilitating Condition, Price Value, Personal Innovative, and Advertising do not have a significant positive effect on customer decisions. Age only moderates the relationship between Effort Expectancy, Performance Expectancy, Social Influence, Facilitating Condition, Habit, Price Value, Personal Innovation, Advertising, Sales Promotion, Public Relationss, and Direct Selling on customer decisions, while Profession does not moderate the relationship between each variable and customer decisions at all. This research provides valuable insights for Aladin Bank to improve their marketing strategies and services to customers. By understanding the factors that influence customer decisions, Aladin Bank can optimize services and attract more customers to use Aladin Digital Syariah Bank.
date: 2023-08-14
date_type: published
pages: 418
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: masters
thesis_name: other
citation:   Lutfi Listiani, NIM.: 21208011046  (2023) DETERMINAN NASABAH MEMUTUSKAN MENGGUNAKAN ALADIN BANK DIGITAL SYARIAH.  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/62131/1/21208011046_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/62131/2/21208011046_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf