%A NIM.: 19102030023 Intan Ayu Pertiwi Putri
%O Pembimbing: Dr. Hj. Sriharini, S.Ag., M.Si.
%T STRATEGI BADAN USAHA MILIK DESA (BUMDes) PULUTAN DALAM MENGELOLA WISATA LEMBAH DESA PULUTAN, KECAMATAN WONOSARI, KABUPATEN GUNUNGKIDUL
%X This research is based on the management of Pulutan village valley tourism
which was initially stopped, but was redeveloped by BUMDes Pulutan by utilizing
village treasury land and organizing it with the concept of educational, culinary
and natural tourism which can have a positive impact on the surrounding
community. Therefore, researchers are interested in researching the BUMDes
strategy in managing village valley tourism and what impact it has on the lives of
the Pulutan village community.
This research uses qualitative research. Data collection techniques use
interviews, observation and documentation. The data analysis method used is Miles
and Huberman analysis, namely data collection, data reduction, data display and
conclusions. The theory used in this research is Marrus' strategy theory, namely
the process of determining leaders' plans that focus on the long-term goals of the
organization, accompanied by the preparation of a method or effort for how these
goals will be achieved.
The research results show that the strategies used by BUMDes Pulutan to
increase tourism in the Pulutan Village Valley include: 1) developing village valley
tourism; 2) maximizing human resources; 3) forming MSMEs; and 4) program
planning. The impact felt by the community is increasing the village's original
income, economy, social, and the formation of cooperation with several parties.
%K Pengelolaan Wisata, Badan Usaha Milik Desa, BUMDes Pulutan
%D 2023
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib62746