@mastersthesis{digilib62772,
           month = {December},
           title = {STRATEGI DIGITALISASI DAKWAH NU ONLINE DI ERA PANDEMI COVID 19},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 20202011001 Wahyu Tri Wibowo},
            year = {2023},
            note = {Pembimbing: Dr. H. Zainudin, M.Ag},
        keywords = {Digitalisasi Media, Digitalisasi Komunikasi, Media Sosial, Website},
             url = {https://digilib.uin-suka.ac.id/id/eprint/62772/},
        abstract = {The modern era has given rise to the digitalization of media. The impact of
digitalization greatly influences the effectiveness of information. Where during the
pandemic era which is a global problem. Gaps in public information and data
disinformation at this moment are rife with content related to Islam in the pandemic
era. So there is a need for a special strategy in using the media as vital information.
One of them that optimizes digital media is NU Online.
This research uses a descriptive qualitative research approach with data
collection techniques including initial observation, text and media literacy, interviews
and finally documentation. This research is field in nature with key informants or
main sources, namely the Chief Editor and several related staff located at NU Online
media at the PBNU head office, 5th floor, Central Jakarta. Researchers use Holt's
theory which states the concept of next generation digital strategy, namely strategic,
targeted, integrated and measurable.
The results of this research show that the digitalization strategy for NU
Online's media da'wah is considered successful. Supported by a team that prioritizes
professionalism, NU Online media can be said to have complete digital media
instruments for optimizing and managing digital media. This achievement is the
result of an evaluation in the digitalization strategy process for NU Online media and
can be seen from the high traffic graph of visitors to NU Online media and the
effectiveness of digital media is also quite high. Furthermore, playing an active role
in information media in the pandemic era has proven that NU Online media has
become the most popular Islamic media in the 2020-2021 period. This is proven by
NU Online media becoming Indonesia's best Islamic media and contributing to
Indonesia's success in getting out of the trap of the pandemic.}
}