relation: https://digilib.uin-suka.ac.id/id/eprint/62772/
title: STRATEGI DIGITALISASI DAKWAH NU ONLINE DI ERA PANDEMI COVID 19
creator: Wahyu Tri Wibowo, NIM.: 20202011001
subject: Penyiaran
subject: Covid-19
description: The modern era has given rise to the digitalization of media. The impact of  digitalization greatly influences the effectiveness of information. Where during the  pandemic era which is a global problem. Gaps in public information and data  disinformation at this moment are rife with content related to Islam in the pandemic  era. So there is a need for a special strategy in using the media as vital information.  One of them that optimizes digital media is NU Online.  This research uses a descriptive qualitative research approach with data  collection techniques including initial observation, text and media literacy, interviews  and finally documentation. This research is field in nature with key informants or  main sources, namely the Chief Editor and several related staff located at NU Online  media at the PBNU head office, 5th floor, Central Jakarta. Researchers use Holt's  theory which states the concept of next generation digital strategy, namely strategic,  targeted, integrated and measurable.  The results of this research show that the digitalization strategy for NU  Online's media da'wah is considered successful. Supported by a team that prioritizes  professionalism, NU Online media can be said to have complete digital media  instruments for optimizing and managing digital media. This achievement is the  result of an evaluation in the digitalization strategy process for NU Online media and  can be seen from the high traffic graph of visitors to NU Online media and the  effectiveness of digital media is also quite high. Furthermore, playing an active role  in information media in the pandemic era has proven that NU Online media has  become the most popular Islamic media in the 2020-2021 period. This is proven by  NU Online media becoming Indonesia's best Islamic media and contributing to  Indonesia's success in getting out of the trap of the pandemic.
date: 2023-12-13
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/62772/1/20202011001_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/62772/2/20202011001_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Wahyu Tri Wibowo, NIM.: 20202011001  (2023) STRATEGI DIGITALISASI DAKWAH NU ONLINE DI ERA PANDEMI COVID 19.  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.