relation: https://digilib.uin-suka.ac.id/id/eprint/62803/
title: PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI
creator: Muzakkir Akbar, NIM.: 21208012005
subject: Ekonomi
description: The main purpose of this research is to analyze and explore the phenomenon of  interest in purchasing Muslim fashion products on the TikTok application  throughout Indonesia, especially men who are still in the Generation Z era. By  using the theory of planned behavior which is dissolved by adding the variables  influencer marketing, price perception, ease of transaction and electronic word of  mouth as moderating variables. The research aims to analyze purchasing interest  through internet marketing strategies. This research uses a quantitative approach  based on primary data. Data was obtained through a questionnaire that was  announced to respondents throughout Indonesia who met the requirements for this  research. The data analysis tool used is SmartPLS version 3.0 software. The  findings of this research indicate that influencer marketing, price perception, and  transaction ease have a significant impact on the purchase intention of Muslim  fashion products on the TikTok application. On the other hand, consumer attitude,  subjective norms, and behavior control do not have any influence on the purchase  intention of Muslim fashion products on the TikTok application. Furthermore, for  the moderating variables of consumer attitude, subjective norms, and behavior  control, they have an impact on the purchase intention of Muslim fashion products  on the TikTok application through electronic word of mouth. However, influencer  marketing, price perception, and transaction ease do not have any influence on the  purchase intention of Muslim fashion products on the TikTok application through  electronic word of mouth.. It is hoped that the results of this research will be useful  for related parties, especially business actors in the Muslim fashion sector, so that  they can maintain the factors that influence purchasing interest.
date: 2023-11-30
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/62803/1/21208012005_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/62803/2/21208012005_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Muzakkir Akbar, NIM.: 21208012005  (2023) PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI.  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.