<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI"^^ . "The main purpose of this research is to analyze and explore the phenomenon of\r\ninterest in purchasing Muslim fashion products on the TikTok application\r\nthroughout Indonesia, especially men who are still in the Generation Z era. By\r\nusing the theory of planned behavior which is dissolved by adding the variables\r\ninfluencer marketing, price perception, ease of transaction and electronic word of\r\nmouth as moderating variables. The research aims to analyze purchasing interest\r\nthrough internet marketing strategies. This research uses a quantitative approach\r\nbased on primary data. Data was obtained through a questionnaire that was\r\nannounced to respondents throughout Indonesia who met the requirements for this\r\nresearch. The data analysis tool used is SmartPLS version 3.0 software. The\r\nfindings of this research indicate that influencer marketing, price perception, and\r\ntransaction ease have a significant impact on the purchase intention of Muslim\r\nfashion products on the TikTok application. On the other hand, consumer attitude,\r\nsubjective norms, and behavior control do not have any influence on the purchase\r\nintention of Muslim fashion products on the TikTok application. Furthermore, for\r\nthe moderating variables of consumer attitude, subjective norms, and behavior\r\ncontrol, they have an impact on the purchase intention of Muslim fashion products\r\non the TikTok application through electronic word of mouth. However, influencer\r\nmarketing, price perception, and transaction ease do not have any influence on the\r\npurchase intention of Muslim fashion products on the TikTok application through\r\nelectronic word of mouth.. It is hoped that the results of this research will be useful\r\nfor related parties, especially business actors in the Muslim fashion sector, so that\r\nthey can maintain the factors that influence purchasing interest."^^ . "2023-11-30" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 21208012005"^^ . "Muzakkir Akbar"^^ . "NIM.: 21208012005 Muzakkir Akbar"^^ . . . . . . "PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI (Text)"^^ . . . . . "21208012005_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI (Text)"^^ . . . . . "PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI (Other)"^^ . . . . . . "PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI (Other)"^^ . . . . . . "PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI (Other)"^^ . . . . . . "PENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI (Other)"^^ . . . . . "HTML Summary of #62803 \n\nPENGARUH STRATEGI INTERNET MARKETING TERHADAP MINAT PEMBELIAN PRODUK FASHION MUSLIM DI APLIKASI TIKTOK DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MODERASI\n\n" . "text/html" . . . "Ekonomi" . .