%0 Thesis %9 Masters %A Ahmad Ulinnajah, S.E, NIM.: 21203012106 %B FAKULTAS SYARI’AH DAN HUKUM %D 2023 %F digilib:63285 %I UIN SUNAN KALIJAGA YOGYAKARTA %K Zakat , Partisipasi Muzaki , Strategi Baznas %P 150 %T ANALISIS KECENDERUNGAN MASYARAKAT PERKOTAAN DAN PEDESAAN DALAM MEMBAYAR ZAKAT DI BAZNAS (STUDI: MASYARAKAT KOTA PALEMBANG DAN DESA TERANTANG SAKTI) %U https://digilib.uin-suka.ac.id/id/eprint/63285/ %X In the s ocio econ omic aspect, zakat is considered one of the instruments capable of redistributing income or sustenanc e from those who have surplus to those in need. The distribution of sustenance, whether in the form of zakat, infak, charity, or other religious social funds, is specifically collected by the BAZNAS institution and later channeled to those eligible to receive zakat (mustahik). Efficient and effective zakat services in the collection and distribution of zakat fun ds can be re a lized t hrough col laborati on among zakat payers, zakat institutions, asnaf groups, and the government. However, researchers observe that the socialization conducted by BASNAZ is not optimal among urban and rural communities, especially in the East OKU district of South Sumatra. Based on this issue, the author formulates two research problems: What are the factors influencing the inclination of urban and rural muzaki to pay zakat through BAZNAS, and what strategies should be undertaken by BAZNAS at the pr ovi ncial an d distric t levels to increa se the participation of muzaki from both urban and rural areas in paying zakat? The research employ s the normative sociology research method, dissecting the theory of urban and rural community tendencies in paying zakat to BAZNAS and analyzin g it with urban and rural sociology. The research findings, in line with the formulated problems, reveal that the factors influencing the inclination of urban and rural muzaki to pay zakat to BAZNAS are trust, income, and the reli gio si ty of mu zaki . The stra tegy implemen ted by BAZNAS at the provincial level to enhance the participation of urban muzaki involves soci alization through print media such as newspapers and publishing a daily question and answer rubric. Collaboration with various government agencies, private institutions, and the ut ilization of digital payments are also employed to facilitate muzaki in depositing funds to BAZNAS. On the other hand, the strategy of BAZNAS at the district level to increase the participation of rura l muzaki in cludes s ocialization thr ough religious lectures/khutbahs, seminars in collaboration with the East OKU district religio us affairs office, face to face socialization with religious figures in several villages to introduce the BAZNAS institution, and, finally, the utilization of information technolog y and digital payment services for zakat through a digital system. %Z Pembimbing: Dr. Abdul Mughits, S.Ag., M.Ag.