%A NIM.: 21202012009 Unsiyatul Uyun
%O Pembimbing: Dr. H. Zainudin, M.Ag
%T DAKWAH DIGITAL DA’I MILLENNIAL: GAYA RETORIKA DAKWAH HUSAIN BASYAIBAN DAN USTADZ SYAMSUDIN NUR MAKKA DALAM MEDIA SOSIAL TIKTOK
%X The use of Tiktok social media can bring goodness
and spread benefits without having a negative impact on yourself or others. For a
young da'i who wants to spread da'wah through Tiktok, creativity is needed in
interacting with the audience, including in answering questions about their concerns
by raising themes that are controversial or trending in the application. This aims to
make the audience feel a response and benefit from knowledge through this
interaction. Among these da'wah content creators are Husain Basyaiban and Ustadz
Syamsudin Nur Makka who are called millennial da'i, they chose to use Tiktok
social media as a field of da'wah. In this digital era, digital da'wah using da'wah
rhetoric is needed so that the da'wah of Islam continues to be spread evenly and
perfectly.This research study discusses the preaching rhetoric of Husain Basyaiban
and Ustadz Syamsudin Nur Makka in Tiktok social media. This research is library
research using the descriptive analysis method, namely by collecting data,
compiling or clarifying, and interpreting it and using Aristotle's rhetoric theory as
an effort to explore the rhetorical style and application of ethos, pathos, and logos
in Husain Basyaiban and Ustadz Syamsudin Nur Makka's da'wah videos on Tiktok
social media.
This study found that in the rhetorical style of da'wah, Husain Basyaiban and ustadz
Syamsudin Nur Makka use a structured language style, a voice style that is
consistent with their characteristics, and gestures that are in accordance with the
idea of da'wah. While in the delivery of their da'wah Husain Basyaiban and Ustadz
Syamsudin Nur Makka they apply ethos, pathos and logos well, so that their da'wah
becomes easier for listeners to understand.
%K Retorika, Dakwah, Media Sosial Tiktok
%D 2024
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib63498