%0 Thesis
%9 Masters
%A Moh. Nur Khabib Khasan, NIM.: 21208012006
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2024
%F digilib:63559
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K TPB, Green Consumer Behavior, Perilaku, Konsumsi
%P 129
%T PENGARUH SIKAP, NORMA SUBJEKTIF, PERSEPSI KONTROL PERILAKU, DAN LINGKUNGAN SOSIAL TERHADAP GREEN CONSUMER BEHAVIOR
%U https://digilib.uin-suka.ac.id/id/eprint/63559/
%X Green consumer behavior is a consumer behavior in demonstrating  environment friendly attitudes. This research intends to examine the influence of  attitudes, subjective norms, perceived behavioral control, and social environment on  green consumer behavior. This research uses a quantitative approach using primary  data. Data was obtained through distributing questionnaires to students in DIY  Province, with a sample size of 160 people. Multiple linear regression analysis was  used to analyze the data using SPSS 25 software. The results of this research show the  influence of subjective norm variables and the social environment on green consumer  behavior. Meanwhile, the attitude and perceived behavioral control variables have no  effect on green consumer behavior
%Z Pembimbing: Prof. Dr. H. Syafiq Mahmadah Hanafi, M.Ag