TY  - THES
N1  - Pembimbing: Prof. Dr. H. Syafiq Mahmadah Hanafi, M.Ag
ID  - digilib63559
UR  - https://digilib.uin-suka.ac.id/id/eprint/63559/
A1  - Moh. Nur Khabib Khasan, NIM.: 21208012006
Y1  - 2024/01/25/
N2  - Green consumer behavior is a consumer behavior in demonstrating
environment friendly attitudes. This research intends to examine the influence of
attitudes, subjective norms, perceived behavioral control, and social environment on
green consumer behavior. This research uses a quantitative approach using primary
data. Data was obtained through distributing questionnaires to students in DIY
Province, with a sample size of 160 people. Multiple linear regression analysis was
used to analyze the data using SPSS 25 software. The results of this research show the
influence of subjective norm variables and the social environment on green consumer
behavior. Meanwhile, the attitude and perceived behavioral control variables have no
effect on green consumer behavior
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - TPB
KW  -  Green Consumer Behavior
KW  -  Perilaku
KW  -  Konsumsi
M1  - masters
TI  - PENGARUH SIKAP, NORMA SUBJEKTIF, PERSEPSI KONTROL PERILAKU, DAN LINGKUNGAN SOSIAL TERHADAP GREEN CONSUMER BEHAVIOR
AV  - restricted
EP  - 129
ER  -