%A NIM.: 21208012006 Moh. Nur Khabib Khasan
%O Pembimbing: Prof. Dr. H. Syafiq Mahmadah Hanafi, M.Ag
%T PENGARUH SIKAP, NORMA SUBJEKTIF, PERSEPSI KONTROL PERILAKU, DAN LINGKUNGAN SOSIAL TERHADAP GREEN CONSUMER BEHAVIOR
%X Green consumer behavior is a consumer behavior in demonstrating
environment friendly attitudes. This research intends to examine the influence of
attitudes, subjective norms, perceived behavioral control, and social environment on
green consumer behavior. This research uses a quantitative approach using primary
data. Data was obtained through distributing questionnaires to students in DIY
Province, with a sample size of 160 people. Multiple linear regression analysis was
used to analyze the data using SPSS 25 software. The results of this research show the
influence of subjective norm variables and the social environment on green consumer
behavior. Meanwhile, the attitude and perceived behavioral control variables have no
effect on green consumer behavior
%K TPB, Green Consumer Behavior, Perilaku, Konsumsi
%D 2024
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib63559