eprintid: 63559 rev_number: 10 eprint_status: archive userid: 12460 dir: disk0/00/06/35/59 datestamp: 2024-02-12 04:30:46 lastmod: 2024-02-12 04:30:46 status_changed: 2024-02-12 04:30:46 type: thesis metadata_visibility: show contact_email: muh.khabib@uin-suka.ac.id creators_name: Moh. Nur Khabib Khasan, NIM.: 21208012006 title: PENGARUH SIKAP, NORMA SUBJEKTIF, PERSEPSI KONTROL PERILAKU, DAN LINGKUNGAN SOSIAL TERHADAP GREEN CONSUMER BEHAVIOR ispublished: pub subjects: Makroekonomi divisions: ek_syarS-2 full_text_status: restricted keywords: TPB, Green Consumer Behavior, Perilaku, Konsumsi note: Pembimbing: Prof. Dr. H. Syafiq Mahmadah Hanafi, M.Ag abstract: Green consumer behavior is a consumer behavior in demonstrating environment friendly attitudes. This research intends to examine the influence of attitudes, subjective norms, perceived behavioral control, and social environment on green consumer behavior. This research uses a quantitative approach using primary data. Data was obtained through distributing questionnaires to students in DIY Province, with a sample size of 160 people. Multiple linear regression analysis was used to analyze the data using SPSS 25 software. The results of this research show the influence of subjective norm variables and the social environment on green consumer behavior. Meanwhile, the attitude and perceived behavioral control variables have no effect on green consumer behavior date: 2024-01-25 date_type: published pages: 129 institution: UIN SUNAN KALIJAGA YOGYAKARTA department: FAKULTAS EKONOMI DAN BISNIS ISLAM thesis_type: masters thesis_name: other citation: Moh. Nur Khabib Khasan, NIM.: 21208012006 (2024) PENGARUH SIKAP, NORMA SUBJEKTIF, PERSEPSI KONTROL PERILAKU, DAN LINGKUNGAN SOSIAL TERHADAP GREEN CONSUMER BEHAVIOR. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA. document_url: https://digilib.uin-suka.ac.id/id/eprint/63559/1/21208012006_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf document_url: https://digilib.uin-suka.ac.id/id/eprint/63559/2/21208012006_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf