eprintid: 63598
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/06/35/98
datestamp: 2024-02-12 01:49:24
lastmod: 2024-02-12 01:49:24
status_changed: 2024-02-12 01:49:24
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Yoga Firman Pangestu, NIM.: 18107030072
title: MEDIA SOSIAL INSTAGRAM @Pangandaranview SEBAGAI MEDIA PROMOSI PARIWISATA DI KABUPATEN PANGANDARAN
ispublished: pub
subjects: _industri_pariwisata
subjects: kom_sos
subjects: ms
divisions: jur_ikom
full_text_status: restricted
keywords: New Media, Media Sosial, Instagram, Promosi
note: Pembimbing: Handini S.I.Kom., M.I.Kom
abstract: Social media is a virtual tool for socializing through the internet network. By using social media, users can easily communicate, interact, learn, network, and engage in various other activities. Promotional activities are also widespread on social media. Some widely used social media platforms include YouTube, Facebook, Twitter, and Instagram. This research examines the use of Instagram as a tourism promotion medium in Pangandaran Regency, particularly focusing on tourism promotion carried out by the @Pangandaranview account. This study employs a qualitative descriptive research method. The theoretical framework used in this research includes the promotion mix theory, such as public relations, sales promotion, advertising, and personal selling. The findings indicate that the @Pangandaranview account effectively utilizes Instagram as a promotional medium, utilizing all available features. In each feature, at least two promotion mix theories are applied. The features used by @Pangandaranview for promotion include follower feature, photo/video uploads, geotagging, hashtags, likes, comments, captions, and reels.
date: 2024-01-05
date_type: published
pages: 93
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Yoga Firman Pangestu, NIM.: 18107030072  (2024) MEDIA SOSIAL INSTAGRAM @Pangandaranview SEBAGAI MEDIA PROMOSI PARIWISATA DI KABUPATEN PANGANDARAN.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/63598/1/18107030072_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/63598/2/18107030072_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf