%A NIM.: 19107030136 Fahri Delfiantoro
%O Pembimbing: Dr. Rama Kertamukti, S.Sos., M.Sn.
%T STRATEGI KOMUNIKASI PEMASARAN MODEL AISAS PERTUNJUKAN SENDRATARI RAMAYANA BALLET CANDI PRAMBANAN DALAM MENINGKATKAN JUMLAH PENGUNJUNG PADA TAHUN 2023
%X This research aims to describe how the marketing communication strategy of PT Taman Wisata Candi Prambanan and Ramayana Ballet Ballet in the Theater Unit attracts visitors in 2023. The theory used to analyze the phenomenon in this study is the AISAS model. This type of research is descriptive qualitative, with observation techniques and in-depth interviews with four informants who are internal to the Ramayana Ballet and know the marketing communication strategy activities. The results in this research show that there is an AISAS model in the marketing strategy of the Ramayana Ballet Ballet which then has an impact on increasing the number of visitors in 2023.
%K sendratari Ramayana; instagram; konten visual; pertunjukan
%D 2023
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib64305