<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "KOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA)"^^ . "TVRI Yogyakarta is a local television station that is quite existing in Yogyakarta.\r\nHowever, as local television, of course the main problem is the digital era which is increasingly\r\nreleasing new innovations and is of great interest to the public. This includes the production of\r\nTablig Islami and Cahaya Ramadhan da'wah programs which require special attention to maintain\r\naudiences from various circles. Therefore, the commodification of da'wah is no longer just\r\ncarrying out the mission of selling value commodities but is also a form of management activity\r\nto drive new strategies to continue to survive in the midst of digital media.\r\nSo this research aims to determine the form of commodification of da'wah that is\r\nprominent in the Tablig Islami and Cahaya Ramadhan da'wah programs as well as the strategic\r\nmanagement carried out by TVRI Yogyakarta in commodifying da'wah programs in the digital\r\nera. The research method used is descriptive qualitative. Data was obtained through field research\r\nwith observations, interviews and documentation related to research which was analyzed using\r\nVincent Mosco's theory of media commodification (commodification of content,\r\ncommodification of audience and commodification of labor) in collaboration with Morissan's\r\ntheory of broadcast media strategic management.\r\nThe results of this research are commodification of content as a prominent\r\ncommodification activity in the Tablig Islami and Cahaya Ramadhan da'wah programs. The\r\npractice of commodification in the Tablig Islami and Cahaya Ramadhan da'wah programs is\r\nproduced by gimmicks of short dramas and humor created by the performers, presenting religious\r\nfigures as resource persons who already have names among local and national communities. Apart\r\nfrom that, it displays advertisements in the form of Muslim women's wardrobe as a symbol of the\r\nIslamic religion in its preaching content. The management strategy carried out by TVRI\r\nYogyakarta in commodifying da'wah in the digital era is by carrying out horizontal expansion and\r\nvertical expansion, namely by using the cyclone method and collaborating with content creators\r\nas a way to maintain the existence of the program. The commodification practices carried out by\r\nTVRI Yogyakarta management in the Tablig Islami and Cahaya Ramadhan da'wah programs have\r\nbecome a positive thing for TVRI Yogyakarta to develop creativity and innovation, especially in\r\nbroadcasting Islamic da'wah."^^ . "2024-03-04" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 22202011003"^^ . "Shinta Nurrohmah"^^ . "NIM.: 22202011003 Shinta Nurrohmah"^^ . . . . . . "KOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA) (Text)"^^ . . . . . "22202011003_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "KOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA) (Text)"^^ . . . . . "KOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA) (Other)"^^ . . . . . . "KOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA) (Other)"^^ . . . . . . "KOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA) (Other)"^^ . . . . . . "KOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA) (Other)"^^ . . . . . . "KOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "KOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "KOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "KOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #64562 \n\nKOMODIFIKASI DAKWAH ERA DIGITAL DI MEDIA TELEVISI LOKAL INDONESIA (STUDI PADA PROGRAM DAKWAH TVRI YOGYAKARTA)\n\n" . "text/html" . . . "Komunikasi Islam"@en . .