TY  - THES
N1  - Pembimbing: Dr. Darmawan, S.Pd.,MAB
ID  - digilib64575
UR  - https://digilib.uin-suka.ac.id/id/eprint/64575/
A1  - Muh. Irdan, NIM.: 17108030008
Y1  - 2024/02/13/
N2  - This research purposed to analyse and examine correlation between independents variable (literasi keuangan, perilaku keuangan dan digital marketing) to dependent variable (kinerja UMKM). This research using quantitative method and primary data by sharing questionnaire. The instrument of this research is using SPSS software, for examine the correlation of each independents variable to dependent variable. The results of this research is: (1) literasi keuangan have no significant correlation to kinerja UMKM di Kecamatan Mapilli. (2) perilaku keuangan have significant correlation to kinerja UMKM in Kecamatan Mapilli. (3) digital marketing have significant correlation to kinerja UMKM di Kecamatan Mapilli.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Literasi Keuangan
KW  -  Perilaku Keuangan
KW  -  Digital Marketing
KW  -  Kinerja UMKM
M1  - skripsi
TI  - PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN DIGITAL MARKETING TERHADAP KINERJA UMKM DI KEC MAPILLI KAB POLEWALI MANDAR PROV SULAWESI BARAT
(STUDI KASUS PEDAGANG MAKANAN DAN MINUMAN)
AV  - restricted
EP  - 125
ER  -