%A NIM.: 17108030008 Muh. Irdan
%O Pembimbing: Dr. Darmawan, S.Pd.,MAB
%T PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN DIGITAL MARKETING TERHADAP KINERJA UMKM DI KEC MAPILLI KAB POLEWALI MANDAR PROV SULAWESI BARAT
(STUDI KASUS PEDAGANG MAKANAN DAN MINUMAN)
%X This research purposed to analyse and examine correlation between independents variable (literasi keuangan, perilaku keuangan dan digital marketing) to dependent variable (kinerja UMKM). This research using quantitative method and primary data by sharing questionnaire. The instrument of this research is using SPSS software, for examine the correlation of each independents variable to dependent variable. The results of this research is: (1) literasi keuangan have no significant correlation to kinerja UMKM di Kecamatan Mapilli. (2) perilaku keuangan have significant correlation to kinerja UMKM in Kecamatan Mapilli. (3) digital marketing have significant correlation to kinerja UMKM di Kecamatan Mapilli.
%K Literasi Keuangan, Perilaku Keuangan, Digital Marketing, Kinerja UMKM
%D 2024
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib64575