TY  - THES
N1  - Pembimbing: Rifaatul Indana, S.E.I.,M.E.
ID  - digilib64604
UR  - https://digilib.uin-suka.ac.id/id/eprint/64604/
A1  - Hanifah Annisaa Putri, NIM.: 20108020004
Y1  - 2024/03/06/
N2  - This research aims to determine the influence of sharia financial literacy, religiosity, and Islamic branding on customers' decisions in using BSI financing for teachers and employees of MTsN Kab. Magetan. This research is quantitative in nature with the aim of testing previously established hypotheses. The population of this research is all MTsN in Magetan, namely there are 10 MTsN. Sampling from this research used a purposive sampling technique. The data in this research was obtained through distributing questionnaires. Primary data in this study used 108 questionnaires that could be processed. The analytical method used is multiple linear regression analysis using IBM SPSS 25 software.
The results of this research show that simultaneously, the variables of sharia financial literacy, religiosity, and Islamic branding influence customer decisions. Partially, it shows that the sharia financial literacy variable does not have a significant effect on customer decisions, while the religiosity and Islamic branding variables have a significant effect on customers' decisions in using financing.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Literasi Keuangan Syariah
KW  -  Religiusitas
KW  -  Islamic Branding
KW  -  Keputusan Nasabah
M1  - skripsi
TI  - PENGARUH LITERASI KEUANGAN SYARIAH, RELIGIUSITAS, DAN ISLAMIC BRANDING TERHADAP KEPUTUSAN NASABAH DALAM MENGGUNAKAN PEMBIAYAAN BANK SYARIAH INDONESIA  (STUDI KASUS PADA GURU DAN KARYAWAN MTSN KABUPATEN MAGETAN)
AV  - restricted
EP  - 168
ER  -