eprintid: 64624
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/46/24
datestamp: 2024-04-01 07:30:11
lastmod: 2024-04-01 07:30:11
status_changed: 2024-04-01 07:30:11
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Hana Yusriya, NIM.: 20108020134
title: PENGARUH LITERASI KEUANGAN SYARIAH, BRAND IMAGE, DAN DIGITAL MARKETING TERHADAP MINAT GENERASI Z DALAM MEMBUKA REKENING TABUNGAN SECARA ONLINE DI BANK MUAMALAT
ispublished: pub
subjects: keu_sya
divisions: jur_ps
full_text_status: restricted
keywords: Literasi Keuangan Syariah, Brand Image, Digital Marketing, Minat, Generasi Z, Bank Muamalat
note: Pembimbing: Farid Hidayat, S.H., M.S.I.
abstract: This research aims to determine the influence of sharia financial literacy,brand image, anddigital marketing towards generation z's interest in opening an account online at Bank Muamalat. The population in this study is generation z who live in the Special Region of Yogyakarta. Samples were taken using the technique purposive sampling with the criteria (1) generation z is domiciled in the Special Region of Yogyakarta (Yogyakarta City, Bantul Regency, Gunung Kidul Regency, Sleman Regency, Kulon Progo Regency), (2) generation z is aged 15-26 years, and (3) does not have a savings account Bank Muamalat as many as 163 respondents. Data analysis in this research used SPSS version 25. To strengthen the research results, researchers conducted interviews with 5 sources who were representatives from each city/district in Yogyakarta. The research results show that partially sharia financial literacy,brand image, anddigital marketing has a positive and significant effect on generation z's interest in opening an online savings account at Bank Muamalat.
date: 2024-02-22
date_type: published
pages: 153
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Hana Yusriya, NIM.: 20108020134  (2024) PENGARUH LITERASI KEUANGAN SYARIAH, BRAND IMAGE, DAN DIGITAL MARKETING TERHADAP MINAT GENERASI Z DALAM MEMBUKA REKENING TABUNGAN SECARA ONLINE DI BANK MUAMALAT.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/64624/1/20108020134_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/64624/2/20108020134_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf