TY  - THES
N1  - Pembimbing: Hilmy Baroroh, S.E.I., M.E.K
ID  - digilib64630
UR  - https://digilib.uin-suka.ac.id/id/eprint/64630/
A1  - Najwa Isma Majeedah, NIM.: 20108030051
Y1  - 2024/03/07/
N2  - This study aims to examine the effect of testimonials, rating ratings, and Islamic financial literacy on purchasing decisions in Shopee e-commerce with trust as an intervening variable (Study on students in the Special Region of Yogyakarta). This research is quantitative research with data collection methods using questionnaires. The sampling technique used a non-probability sampling method, with a total of 132 student respondents. This research was processed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach with the help of the SmartPLS 3.2.9 analysis tool. The results showed that directly the testimonial and rating variables had a significant effect on purchasing decisions and trust, while Islamic financial literacy had no effect on purchasing decisions and had an effect on trust. Based on the indirect effect test, it is known that trust is able to mediate testimonials, rating, and Islamic financial literacy on purchasing decisions.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Testimonial
KW  -  Rating Penilaian
KW  -  Literasi Keuangan Syariah
KW  -  Keputusan Pembelian
M1  - skripsi
TI  - PENGARUH TESTIMONIAL, RATING PENILAIAN, DAN LITERASI  KEUANGAN SYARIAH TERHADAP KEPUTUSAN PEMBELIAN DI  E-COMMERCE SHOPEE DENGAN KEPERCAYAAN SEBAGAI  VARIABEL INTERVENING  (STUDI PADA MAHASISWA DI DAERAH ISTIMEWA YOGYAKARTA)
AV  - restricted
EP  - 162
ER  -