TY  - THES
N1  - Pembimbing: Drs. Siantari Rihartono, M.Si.
ID  - digilib64660
UR  - https://digilib.uin-suka.ac.id/id/eprint/64660/
A1  - Rinto Hermawan, NIM.: 18107030069
Y1  - 2024/01/16/
N2  - Puncak Sosok is one of the tourist attractions in Yogyakarta, offering
natural scenery and the ambiance of Yogyakarta city during the night. On the New
Year's Eve of 2023, the number of visitors to Puncak Sosok around 5000 visitors.
The researcher chose to research via social media Instagram on the account
@puncak_sosok because Instagram account of Puncak Sosok has a high number of
followers. This research aims to find out how much influence photos on the
Instagram account @puncak_sosok used the Stimulusis-Response (SR) theory on
tourists' interest in visiting the Puncak Sosok tourist destination. The method in this
research is quantitative research. The sampling technique used a simple random
sampling technique with the number of samples taken being 100 people. The data
obtained was measured using a Likert scale with five answer choices. Data analysis
in this research used a simple linear regression test. The results of the simple linear
regression test show that the value of the photo on the Instagram account
@puncak_sosok is 0.544 in a positive direction. The coefficient of determination
test result was 0.591, which means that photos on the Instagram account
@puncak_sosok can explain visitor interest in Puncak Sosok by 59.1%. Based on
the research results, it shows that Ha is accepted and H0 is rejected so it can be
concluded that there is a significant influence from photos on the Instagram
account @puncak_sosok on visitors' interest in visiting.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Photos
KW  -  Visitor Interest
KW  -  Instagram @Puncak_Sosok
KW  -  Stimulusis-
Response Theory
KW  -  Quantitative Researc
M1  - skripsi
TI  - PENGARUH FOTO PADA AKUN INSTAGRAM @PUNCAK_SOSOK TERHADAP MINAT PENGUNJUNG
AV  - restricted
EP  - 137
ER  -