eprintid: 64668
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/46/68
datestamp: 2024-04-03 01:36:28
lastmod: 2024-04-03 01:36:28
status_changed: 2024-04-03 01:36:28
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Muhammad Bagas Wibowo, NIM.: 19107030043
title: STRATEGI DIGITAL MARKETING MODEL AISAS PADA PRODUK VINCT.STUFF MELALUI MARKETPLACE TIKTOK SHOP DALAM MENINGKATKAN PENJUALAN
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: AISAS, Digital Marketing, Tikok, Marketplace
note: Pembimbing: Dr. Mokhamad Mahfud, S.Sos.I. M.Si
abstract: The development of modern technology is now making the marketing process begin to slowly shift towards digital marketing or known as online marketing. This online marketing process has a huge impact on producers or companies in marketing the products and services they offer. Marketplace is a platform or application where sellers can promote their products to customers online without meeting face to face. With technological developments and changes in consumer behavior, companies now rely on digital marketing strategies to achieve their goals. This research aims to analyze the social media marketing of products presented by Vinct.Stuff. Social media marketing includes 1) content creation, 2) content sharing, 3) connecting, and 4) community building. This research also analyzes the AISAS communication model as a method for conducting digital marketing. AISAS includes Attention, Interest, Search, Action, Share. This research method uses descriptive qualitative involving data analysis from various sources, surveys and in-depth interviews with research subjects, namely Vinct.stuff, consumers and expert sources to obtain the validity of the data. The focus is on understanding digital marketing strategies that can increase sales of Vinct.Stuff products.
date: 2024-01-16
date_type: published
pages: 183
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Muhammad Bagas Wibowo, NIM.: 19107030043  (2024) STRATEGI DIGITAL MARKETING MODEL AISAS PADA PRODUK VINCT.STUFF MELALUI MARKETPLACE TIKTOK SHOP DALAM MENINGKATKAN PENJUALAN.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/64668/1/19107030043_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/64668/2/19107030043_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf