@phdthesis{digilib64677,
           month = {January},
           title = {PERSONAL BRANDING DALAM MEMPERKUAT KESADARAN POLITIK GENERASI MUDA (STUDI NETNOGRAFI PADA KONTEN INSTAGRAM @RIAN.FAHARDHI)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 20107030020 Agnia Melianasari},
            year = {2024},
            note = {Pembimbing: Drs. Siantari Rihartono, M.Si},
        keywords = {Personal Branding, Instagram Content, Political Awareness, Young
Generation},
             url = {https://digilib.uin-suka.ac.id/id/eprint/64677/},
        abstract = {The large amount of political information on digital media is followed by the
younger generation who have a fairly high percentage of accessing content.
Meanwhile, Instagram is currently one of the popular social media among the
younger generation which is used as a political preference. However, this large
amount of access to information has not been fully accompanied by the political
awareness of the younger generation. So, a change agent is needed who has a new
approach with creative ways to convey information to increase the political
awareness of the younger generation. This research aims to find out how Rian
Fahardhi's personal branding content on Instagram strengthens the political
awareness of the younger generation. The method used is qualitative research
with a netnographic approach. The research results show that there is an increase
in the political awareness of the younger generation which is influenced by the
eight indicators of personal branding according to Montoya on Rian's Instagram
content. Eight indicators consisting of specialization, leadership, personality,
difference, visibility, unity, steadfastness and good name are interrelated and
strengthen Rian's personal branding on his Instagram account, @rian.fahardhi so
as to strengthen the political awareness of the younger generation.}
}