relation: https://digilib.uin-suka.ac.id/id/eprint/64677/
title: PERSONAL BRANDING DALAM MEMPERKUAT KESADARAN POLITIK GENERASI MUDA (STUDI NETNOGRAFI PADA KONTEN INSTAGRAM @RIAN.FAHARDHI)
creator: Agnia Melianasari, NIM.: 20107030020
subject: Komunikasi Sosial
subject: Media Sosial
subject: Politik
description: The large amount of political information on digital media is followed by the  younger generation who have a fairly high percentage of accessing content.  Meanwhile, Instagram is currently one of the popular social media among the  younger generation which is used as a political preference. However, this large  amount of access to information has not been fully accompanied by the political  awareness of the younger generation. So, a change agent is needed who has a new  approach with creative ways to convey information to increase the political  awareness of the younger generation. This research aims to find out how Rian  Fahardhi's personal branding content on Instagram strengthens the political  awareness of the younger generation. The method used is qualitative research  with a netnographic approach. The research results show that there is an increase  in the political awareness of the younger generation which is influenced by the  eight indicators of personal branding according to Montoya on Rian's Instagram  content. Eight indicators consisting of specialization, leadership, personality,  difference, visibility, unity, steadfastness and good name are interrelated and  strengthen Rian's personal branding on his Instagram account, @rian.fahardhi so  as to strengthen the political awareness of the younger generation.
date: 2024-01-09
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/64677/1/20107030020_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/64677/2/20107030020_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Agnia Melianasari, NIM.: 20107030020  (2024) PERSONAL BRANDING DALAM MEMPERKUAT KESADARAN POLITIK GENERASI MUDA (STUDI NETNOGRAFI PADA KONTEN INSTAGRAM @RIAN.FAHARDHI).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.