%A NIM.: 20102030009 Muh. Syahlan Riswandi
%O Pembimbing: Halimatus Sa'diyah, S.I.Kom, M.I.Kom
%T MODAL SOSIAL PADA PASAR MUSTOKOWENI DALAM MENGEMBANGKAN UMKM DI YOGYAKARTA
%X Mustokoweni Market is a weekly market in the city of Yogyakarta. This market was able to survive after Covid-19, where several other similar markets stopped permanently, although with little financial.
Therefore, this study aims to find out how this market can survive through the perspective of social capital and see how its management, using qualitative methods of case studies, matchmaking analysis patterns. Data was collected through interviews, observations, documentation, and archival records. Validity is tested by triangulation of sources, theories, and methods.
The results of this study show, in the management of Mustokoweni Market the leader adopts an autocratic leadership style, this is seen in leaders who handle all managerial affairs alone. As for the social capital seen in the Mustokoweni Market, transparency norms, cognitive networks, ability trust patterns, less visible resprocity, and proactive attitudes appear in market leaders
%K Pasar, Pengembangan UMKM, Modal Sosial
%D 2024
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib65128