%0 Thesis
%9 Skripsi
%A Hesti Rahmadani, NIM.: 20108020008
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2024
%F digilib:65382
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Kepuasan, Relationship Marketing, Citra Perusahaan, Loyalitas Nasabah
%P 140
%T PENGARUH KEPUASAN, RELATIONSHIP MARKETING, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA  (STUDI DAERAH ISTIMEWA YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/65382/
%X This research aims to determine the influence of satisfaction, relationship marketing and company image on customer loyalty at Bank Syariah Indonesia in the Special Region of Yogyakarta with a total of 110 respondents. The method used is a quantitative approach with the Purposive Sampling method. The analytical tool used is IBM SPSS Statistics 25 software. The results of this research show that the satisfaction and company image variables have a significant effect on consumer loyalty. Meanwhile, the relationship marketing variable does not have a significant influence on customer loyalty of Bank Syariah Indonesia in the Special Region of Yogyakarta.
%Z Pembimbing: Rifaatul Indana, S.E.I.,M.E.