eprintid: 65382
rev_number: 13
eprint_status: archive
userid: 12460
dir: disk0/00/06/53/82
datestamp: 2024-06-28 04:00:48
lastmod: 2024-06-28 04:13:32
status_changed: 2024-06-28 04:00:48
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Hesti Rahmadani, NIM.: 20108020008
title: PENGARUH KEPUASAN, RELATIONSHIP MARKETING, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA  (STUDI DAERAH ISTIMEWA YOGYAKARTA)
ispublished: pub
subjects: 297.273
divisions: jur_ps
full_text_status: restricted
keywords: Kepuasan, Relationship Marketing, Citra Perusahaan, Loyalitas Nasabah
note: Pembimbing: Rifaatul Indana, S.E.I.,M.E.
abstract: This research aims to determine the influence of satisfaction, relationship marketing and company image on customer loyalty at Bank Syariah Indonesia in the Special Region of Yogyakarta with a total of 110 respondents. The method used is a quantitative approach with the Purposive Sampling method. The analytical tool used is IBM SPSS Statistics 25 software. The results of this research show that the satisfaction and company image variables have a significant effect on consumer loyalty. Meanwhile, the relationship marketing variable does not have a significant influence on customer loyalty of Bank Syariah Indonesia in the Special Region of Yogyakarta.
date: 2024-05-16
date_type: published
pages: 140
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Hesti Rahmadani, NIM.: 20108020008  (2024) PENGARUH KEPUASAN, RELATIONSHIP MARKETING, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA (STUDI DAERAH ISTIMEWA YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/65382/1/20108020008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/65382/2/20108020008_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf