TY  - THES
N1  - Pembimbing: Dr. Joko Setyono, SE., M.Si.
ID  - digilib65403
UR  - https://digilib.uin-suka.ac.id/id/eprint/65403/
A1  - Minsya?atul Mardhiyah, NIM.: 20108020066
Y1  - 2024/03/08/
N2  - This research aims to examine the influence of Bank Syariah Indonesia (BSI) customers' decisions in using wadiah savings. The population of this research is BSI customers in the Special Region of Yogyakarta. Sampling in this study used a purposive sampling technique. The data in this research was obtained through distributing questionnaires and obtaining a sample that met the criteria of 161 respondents. The data analysis tool used in this research is SmartPLS 3.0. The results of this research show that promotion, product quality and service quality have a significant effect on the intention to use BSI wadiah savings. Intention has a significant influence on customers' decisions to use BSI wadiah savings. Meanwhile, attitudes and subjective norms do not have a significant effect on the intention to use BSI wadiah savings.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Norma Subjektif
KW  -  Promosi
KW  -  Kualitas Produk
KW  -  Kualitas Pelayanan
KW  -  Niat
KW  -  Keputusan Nasabah
M1  - skripsi
TI  - DETERMINAN KEPUTUSAN NASABAH MENGGUNAKAN TABUNGAN WADIAH BANK SYARIAH INDONESIA (BSI) DI DAERAH ISTIMEWA YOGYAKARTA
AV  - restricted
EP  - 192
ER  -